The platform is rolling out a new feature that enables them to cut down on the amount of AI-created content appearing in their timelines. This move comes as the company disclosed that it currently hosts in excess of 1 bn AI videos.
The new functionality is being tested over the following weeks before a widespread release. This advancement comes amid a surge in AI-generated material, spurred by new content generation software.
It has been noted that almost 10% of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this content is considered low-quality AI content, a term for substandard, factory-style content that is often absurd or surreal.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we want to offer the community the power to adjust the amount of that, based on their own preferences,” stated a company executive.
The service announced that there are now over a billion videos on its network labeled as AI-generated. Overall, in excess of 100 m media items are submitted to the app every day, making AI-generated material a limited percentage of its total content library.
Members will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” setting in the app and selecting “AI-generated content”. Additional categories that are already be modified under the tool cover current affairs, fashion, cosmetics, and choreography.
TikTok’s rules oblige creators to label “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be removed under its community policies.
Furthermore, the service will from now on apply an AI-generated label to content created with its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is aimed to deter users from attempting to bypass the tagging system.
The platform is furthermore introducing a $2m AI literacy fund for specialists and groups to create educational content about ethical AI use. This project will support educational bodies specializing in teaching coding and technology.
The platform has justified its safety measures, following discussion over intentions to cut jobs for numerous content moderators in the United Kingdom. It is planning to eliminate 439 jobs in its user protection division in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content prior to it gets reviewed by staff. The company stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
Alex Sterling is a tech enthusiast and lifestyle blogger with a passion for exploring the intersection of technology and daily living.